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http://media.buick.com/media/us/en/buick/home.detail.html/content/Pages/news/us/en/2016/sep/0930-avenir.html

DETROIT – Across continents, a growing set of new customers are discovering unexpected and attainable luxury experiences from Buick. Soon, those customers will be introduced to a new Avenir sub-brand designed to grow with the needs of future luxury buyers.

The Avenir sub-brand is inspired by Buick’s evolving customer base. The brand has grown quickly with female buyers, and one in two Buick customers today are coming from competitive brands. They’re expecting a high-end experience and premium quality. For example, 90 percent of Enclave buyers purchase one of the top two trim levels.

This year, an unprecedented number of new global products such as the Envision compact SUV and the 2017 LaCrosse sedan offer an elevated luxury experience that’s encouraging new car buyers to reassess what they know about Buick.

“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.”

Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including a three-dimensional mesh grille, large-diameter wheels, and unique trim finishes. Inside, Avenir models will enhance the brand’s quiet, inviting environment with unique seat details, modern trim materials and Avenir script identification.

The name “Avenir,” French for “future,” is taken from the award-winning concept sedan from 2015. That concept and this year’s Avista coupe concept — from which the new sub-brand borrows its grille pattern — have served as guideposts for designers sketching and modeling Buick’s future.

“Stretching the Buick brand’s international appeal and potential has been a major focus of exploration in our design studios,” said Helen Emsley, executive director of Buick Global Design. “Concept cars stretch the boundaries of what is possible and every new Buick is benefitting from this vision work. As the Avenir concept expressed the prestige vision for the portfolio, the addition of an Avenir sub-brand illustrates an important piece of future direction.”

Additional Avenir details and product specifics will be announced later.

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick
 

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Nice looking ride :thumb:

If you Google the Buick Avista and check the images, the non perfectly round steering wheel looks great to me.

The center console is in my opinion, gorgeous.

I am looking forward to the photo releases of the 2018 Enclave interior when they become available.

The interiors on the Avista and the Avenir make the future look bright.

With a price to match I am sure :D
 

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:woot: I've been a huge proponent of the production of the Avenir since I first saw the 2015 concept vehicle last year. I'm very excited that Buick listened to the public and is forging forward with the introduction of what may be the sexiest Buick ever built. :love:
 

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GoldEnclave said:
:woot: I've been a huge proponent of the production of the Avenir since I first saw the 2015 concept vehicle last year. I'm very excited that Buick listened to the public and is forging forward with the introduction of what may be the sexiest Buick ever built. :love:
Gold:

Unfortunately Buick will NOT be building the Avenir. They have already said this and if you read the release on the Buick site the "Avenir" will basically be a trim package similar to what GMC does with Denali (ie - same bodies with fancier finishes and powertrain):

"Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including a three-dimensional mesh grille, large-diameter wheels, and unique trim finishes. Inside, Avenir models will enhance the brand’s quiet, inviting environment with unique seat details, modern trim materials and Avenir script identification."

At least they put SOME (but not much) of the Avenir concept into the new Lacrosse ...
 

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sklunk said:
Gold:

Unfortunately Buick will NOT be building the Avenir. They have already said this and if you read the release on the Buick site the "Avenir" will basically be a trim package similar to what GMC does with Denali (ie - same bodies with fancier finishes and powertrain):

"Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including a three-dimensional mesh grille, large-diameter wheels, and unique trim finishes. Inside, Avenir models will enhance the brand’s quiet, inviting environment with unique seat details, modern trim materials and Avenir script identification."

At least they put SOME (but not much) of the Avenir concept into the new Lacrosse ...
Oh, well. I guess that I skimmed the post with proverbial rose colored glasses. Though the Avenir will not actually be produced, it will still represent a nice trim level upgrade bringing touches of the Avenir concept vehicle to the Buick lineup.
 
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