I had the update taken care of. Dealer did not notify me of any need to have it done. I was told that they only notify owners if there is a recall. This is a bulletin, which means GM acknowledges that there may be an issue with a certain aspect of the vehicle, and is offering a solution. The customer initiates the action by contacting the dealer.
That being said, I did not have the bulletin number at the time I called, but it didn't take but a couple of minutes to explain the issue I had (hesitation & a bogging on acceleration), and the service rep went through the list of bulletins and quickly found what he thought was the appropriate one.
It took about 2 hours in the shop to correct, and I have to say I see a noticable difference in the performace of the vehicle. MUCH happier with it.
So if you have one of the early Enclaves (I got mine the end of April), I highly suggest you take the time to have the update done.