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NEW YORK, May 15, 2007 (PRIME NEWSWIRE) -- The Wall Street Journal Online today announced the launch of the Auto Center, a free channel at www.wsj.com/autos providing authoritative car reviews and automotive news for consumers from Journal reporters as well as interactive tools for car buyers and enthusiasts. The new channel will also showcase video reports and podcasts, weekly reader Q&A and interviews with industry personalities.

Buick is the launch advertiser for the Auto Center, which will feature display and video advertising for Buick's "Enclave" crossover SUV throughout the section.

"This is a great channel to communicate the strengths of the Buick Enclave," said Maria Rohrer, Buick marketing director. "The Enclave is the perfect vehicle for the times. It has gorgeous design, better fuel economy, more space and quieter than the competition. The Enclave has all the attributes that appeal to The Wall Street Journal's online audience."

The Autos Center is composed of four content sections (Main, Reviews/Ratings, Buying/Tools and Owning/Maintaining) and includes the following highlights:

* "Eyes on the Road," the popular column by Detroit bureau chief
Joseph B. White.
* "Ride Screen," a look at five vehicles that share a common feature
or attribute, such as iPod connectivity or rear-seat space, with the
aim of helping buyers shop across different vehicle types.
* Auto Video Center with original features by well-known reporters and
columnists across Dow Jones.
* Slideshows and "Car Compare" interactive graphics.
* Auto tools like the "Vehicle Comparator," powered by Adicio, that
allows users to research and configure new vehicles and compare new
cars side-by-side.
* Kelley Blue Book used-car values and auto loan rates from

MarketWatch.com, another Dow Jones Online property, launched an Auto Center earlier this year (www.marketwatch.com/autos) incorporating auto news from WSJ.com. In turn, WSJ.com's Auto Center will point to reviews by MarketWatch auto writer Ron Amadon.

"We're excited to create a site for car buyers, owners and enthusiasts that is powered by the Journal's excellent reporting," said David Patton, editorial director, WSJ.com/autos. "This free channel brings together new features and top-notch car-buying tools with consumer-focused Journal articles in a dynamic new design."

A variety of advertising opportunities are available in conjunction with the WSJ.com and MarketWatch Auto Centers, including adjacency against relevant research results, site intro messages, video pre-roll ads, email advertising and print ads in The Wall Street Journal. Advertisers can also use behavioral targeting to effectively reach "Auto Enthusiasts" across the Dow Jones Online network of sites, which also includes Barron's Online and AllThingsDigital.com, a new site devoted to technology, the Internet and media.

About The Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers who are at the top of their industries, with 931,000 subscribers world-wide as of Q1, 2007. The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff -- the largest network of business and financial journalists in the world.

In 2007, the Online Journal received the Webby Award for Best Website in the Financial Services category. In 2005, the Online Journal was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science or Technology Service for the third consecutive year.

Source: http://news.moneycentral.msn.com/provider/providerarticle.aspx?Feed=PZ&Date=20070515&ID=6902250

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